Porsche Panamera Gains Entry to the Asian Market, Sky-High Demand Expected

After it sold out on its first batch of V8 Turbo, Porsche China announced that it now plans to roll out the new Panamera sporty luxury sedan in the country. On November 7, the new Porsche Panamera had its Asian premiere, and analysts expect demand to skyrocket over the next couple of months.

From Good to Great

The recent V8 lineup and its excellent market performance proved that there’s profit to be made by the German auto company on the Asian market. The systematic improvements on the new Porsche Panamera seem to do away with the strict limits between an aspiring sports car and a luxurious sedan.

According to Franz Jung, president and CEO of Porsche China, “The Asia premiere of the second-generation Panamera emphasizes Porsche’s long-term commitment to the Chinese market.”

And given the success of the V8 engine-powered Panamera Turbo, Jung is right to expect great things from the new V6 Panamera 4S. This is the second generation of the world famous Porsche Panamera and it originally debuted in June in Berlin. Both versions fit into the luxurious section of the automotive industry.

Market analysts expect the new model to become one of the most popular sellers worldwide. Moreover, after the positive feedback offered by media and customers in the European and U.S. markets, Porsche predicts that the Chinese market will further increase the demand.

On the day of the Asian premiere, Jung reported that the new Panamera – the long-wheelbase version – will be released on the Chinese market in late 2017, joining the Turbo and 4S models.

A Sure Win

So far, the V8 bi-turbo engine-powered Panamera Turbo has been fully pre-ordered. After months of waiting, Chinese buyers will soon start receiving their keys to the new Panamera.

Jung said, “The company is convinced it will perform excellently in the largest single market. The second-generation Panamera is expected to beat its predecessor in market performance. The Chinese market is now Porsche’s largest single market. We will continue to offer better products and services to our Chinese customers.”

The first-generation model of Porsche Panamera launched seven years ago. Ever since then, the Chinese market became a leader in terms of the number of Panamera series cars sold worldwide. It bought and pre-ordered with more than 46,000 units, making China the largest contributor globally.

High Hopes

However, Porsche is looking beyond the current glory brought about by the new Panamera. In fact, it’s fair to say that the company’s overall performance is pinned on how well the new models will do on the Chinese market.

In 2015, Porsche China’s annual sales rose to 58,009 units. At the same time, the company also achieved a market share of more than 50 percent in the two-door sports car segment. This occurred thanks to the Cayman, 911 and Boxster car models. The auto company’s achievement was registered as a massive success, given that the sales volume of sports cars is merely decent in China.

Porsche China’s CEO credited the achievement to the excellent relationship HQ has with the 94 professional Porsche Centers. He said that Porsches success in China depends on the strong arm of the dealerships – and he is not wrong.

However, even though the dealers are indeed profitable in the business, Jung expressed his primary concern is not the number of sold units. Seeing that Porsche entertains the status of luxury carmaker, the company is trying to focus on healthy growth with each quarter.

As the carmaker expands its network, the dealers’ profitability is carefully surveyed and investigated. That’s how the company decides what is the next place where opening a dealership will prove the most sustainable.

Luxurious and Sporty

The new Porsche Panamera is a masterpiece (see the video above). Its unique design as the newest sports car in the D segment is focused on combining two contrasting characteristics: Pure sports genes and a luxury sedan.

The sports carmaker re-engineered the transmission and engine of the Panamera Turbo, as well as perfected its chassis. The result includes reinforced rear-axle steering, three-chamber air suspension, and active-roll compensation.

At the same time, both the the new V6 and V8 bi-turbo engines have been upgraded. They are now more powerful, yet more economic than ever, which means they emit much lower emissions. The new Panamera Turbo – with its 4-liter bi-turbo engine – gets from 0 to 100 km/h in 3.8 seconds, while the sprint time for the 4S (powered by 2.9-liter V6 bi-turbo) is of 4.4 seconds.

Old & New Features

Even though the new Porsche Panamera aspires to be a sporty model, it still comes with the four doors of the sedan. The carmaker has restyled and redesigned all of the details to highlight the true Porsche’s features. The long and dynamic proportions and the distinctive appearance make a comeback, combined with athletic flanks, sharpened sporty silhouette, and a gorgeous roof line.

The new Panamera experienced an overall upgraded size which adds to the lengths of its proportions. Therefore, the newest model became a 5.05-meter body with a 2.95-meter wheelbase, approximately 30 mm longer than the previous release.

The new model’s interior has been reinterpreted so that the display and control concept include seamless multi-touch gesture control. Individually configurable displays and touch-sensitive panels are some of the most dominating features in the new Porsche Advanced Cockpit.

“A customer would like to drive the car all by his or herself, because Porsche cars are nice to drive. They are sportier, more responsive, and have higher torque,” Jung said.

These are exciting news about the new Porsche Panamera. But are you familiar with the German carmaker’s previous creations? Let’s have a look at some of the most gorgeous models launched so far in the Panamera series.

Porsche Panamera S E-hybrid

Among the first models in the series, the Panamera S E-hybrid is one supercharged V6-powered car. With its 410bhp, it can reach 62mph in about five seconds, and a top speed of 168mph. It’s also pretty eco-friendly with its 71g of CO2 emissions per km. That’s about a third of the footprint of a Porsche 911.

The hybrid car can do more than 90 miles to the gallon; it is indeed surprising that such a muscle car could have such a tiny appetite. But enough about the petrol motor. You can charge the battery used to power this Panamera at a conventional domestic socket. It’s as easy as unwounding the flex and plugging the car into the outdoor socket of a pub.

A full charge usually takes eight hours, which is more than slightly inconvenient. However, using a fast charger will do the job in merely two hours. Moreover, the car can charge its batteries while you drive using the petrol motor, thanks to its smart regenerative braking system.

V6 Porsche Panamera 4

Even though it comes with two fewer cylinders, the V6 Panamera doesn’t skimp on anything else. You might be distrustful at first of having a 3.6-liter V-6 engine into a giant Porsche Panamera, but this basic model is still plenty fast. It definitely doesn’t feel like you chopped off a couple of engines from a Boeing 747.

On the other hand, it’s clear that it doesn’t even come close to its Turbo sibling – which leaps off the line and hurtles seamlessly toward the horizon. But the all-wheel-drive Panamera 4 still looks great and comes with great recommendations at a 0-to-60-mph time of 5.0 seconds.

When put to the test, the relative lack of grunt isn’t that evident on the road. Some hard acceleration will cause a nice snarl with the V6 engine, well matched to the seven-speed gearbox. It also comes with a solid passing performance, going to a top speed of 160 mph. that’s more than you will ever need – except if you drive on German highways.

Porsche Panamera 4S

After so many years since the original launch, the Panamera now has a familiar feel. Porsche fans already know its performance and handling strengths, as well as the weaknesses regarding interior practicality and comfort.

However, if there is any model that can handle all the compromises, it certainly is the V8 4S. A naturally-aspirated model, this Panamera comes with 395bhp that send power everywhere with the double-clutch PDK ‘box.

If you also get the Sports Chrono plus pack, there’s no way you can be disappointed. Combined with the various standard electronic safety systems, the result is smooth launch control, more focused settings for the gearbox, and more precise throttle response.

At over £84k, the car comes with impressive handling and performance, proving itself as a hugely capable and rewarding car. In spite of the compromises, the expensive proposition that the Panamera 4S makes can be quite impossible for many.

You might find that there are other options that do a pretty good job for a smaller hole in your wallet. But if you simply must experience the Panamera’s abilities and presence, you will be glad to go with the V8 4S.

Owning a Porsche Panamera is a very individual experience. Thanks to the company’s Exclusive Series, you can now benefit of 100% personalization on your vehicle. And why shouldn’t you? After all, these are indeed some of the most luxurious models out there.

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