Luxury Auto Concierge Services: Everything You Need to Know

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Luxury auto manufacturers are going beyond the traditional meaning of luxury services and enhancing the customer experience with luxury auto concierge services.

As a luxury car owner, you have seen the latest addition to the list of additional luxury car features. You have observed the features that are making waves globally. Is there something more that can impress you? Luxury auto concierge services are relatively new but fast-growing services that car lovers are accepting quickly.

But are these services worth it in that you should be a part of this new age customer service experience? Is it luxurious enough for the cost? There are these and many questions which we attempt to answer as we go deeper into what exactly luxury auto concierge services are, how it works, and the different types of services present today.

Luxury Auto Concierge Services -- Why you need to experience it:

Luxury auto services evolve with time. As a luxury owner, it can be hard to keep track of the all the current services that are right for you. Below we have selected one such trending service – the luxury auto concierge service that will keep your car in good shape always.

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What are luxury auto concierge services?

Luxury auto concierge services cover many services. For instance, some are monthly subscriptions on high-end luxury cars, 24-hour weather information, emergency airline ticketing experiences, insurance claim assistance, and on-demand mobility services.

These and many such new services provide an add-on to the existing luxury auto services. In an attempt to make the customer experience more engaging, most of these luxury auto concierge services are flexible to include feedback. Considering the array of services that differ from each manufacturer, we observed decent customization to suit customers, the model, and period for which these luxury auto concierges run.

Luxury Auto Concierge Services: Why should you consider these?

A luxury car purchase has many perks. There's the excellent performance, better features, and outstanding class to go along with it. However, in your busy schedule, it becomes challenging to accommodate time for maintenance, keeping track of the insurance, identifying major safety issues, or even exploring other luxury auto service options.

As a person on the move, it’s a relief to know that these minor and major issues can be looked into by an expert. Well, if the expert is the auto manufacturer itself won’t it be even better? Such gaps do exist, and that’s the reason auto manufacturers have realized that they have to reduce the deficit.

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Besides knowing your car inside out, they also provide support services which you often cannot squeeze in your busy schedule. Some of these include a pick up and drop from the airport, on-demand subscription for various luxury car models, and also moving from professional travel to a personal holiday.

These are often overlooked and can take up much time. Outsourcing these services to luxury auto concierge services means you have cleared your schedule for other more important things.


How are luxury auto concierge services different from regular auto concierge services?

Luxury auto concierge services provide options that might not always be related to your car. It could also include ancillary services to support your car or travel needs. On the other hand, regular auto concierge services involve a dedicated concierge who looks into car-related tasks like finding the best car deals, negotiating on your behalf with the dealer, taking phone consultations, and even identifying best car for your needs.

While luxury auto concierge services are not restrictive and open to including more services based on your feedback, regular auto concierge services might not be so flexible. Luxury auto concierge service is relatively more costly than regular auto concierge services since the scope of the work is much more.

Both luxury auto concierge services and regular auto concierge services both meet a particular type of need. Depending on your needs, one may be better suited to meet these. No matter your choice, you can expect convenience.

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Luxury Auto Concierge Services: How is luxury auto concierge service different from vehicle concierge service?

The concept of concierge services is to reduce the load and take over tasks that can release your time and deliver efficient work. But unlike business concierge that focuses on many verticals like administrative, consulting and operational concierge services, vehicle concierge services focus on providing convenient and seamless vehicle procurement to reduce costs and improving efficiency. It includes trucks, heavy vehicles and at times also cars.

Luxury auto concierge services, however, only deal with luxury auto services and revolves around the luxury auto support needs that are time-sensitive or need proper attention. Vehicle concierge services include company concierge services that cover employees. Luxury auto concierge services are for customers and cater to their needs.

How can you avail of luxury auto concierge services?

Most often, luxury auto concierge services are exclusively for the luxury car owners. However, at times, some auto manufacturers or dealers aspire for new customers through luxury car storage services. It gives a safe place to not only store, but also provide support services for your car in safe hands.

You will find such deals or offers actively coming to your doorstep so that you can easily avail of their services. Third party companies also cater to luxury auto services. Since they have additional resources and workforce to carry out this work, they are reputed and well-known in this field.

To extensively promote such services, these are introduced with any new car purchase. With active social media engagement, you could even find some sweet deals that are for loyal customers. To be competitive, luxury concierge services also tie-up with renowned service agencies to bring together some fantastic discounts or sales. If you are lucky, you could get a 2018 Football World Cup Soccer ball replica or souvenir just right for you.


Luxury Auto Brands With Luxury Auto Concierge Services:

Most luxury car brands actively seek to promote their luxury auto concierge services and hence try to differentiate from the competitors in the market. We have selected some brands and their luxury auto concierge services to choose.

1. ​Volvo Cars

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Volvo Cars’ concierge service promises to make your life easy. Their focus is on select Volvo models purchased online. The concept seeks to reduce the time spent on fueling, servicing and washing the vehicle, and saving time blocks on luxury auto service errands. If you are in your office or traveling abroad, you can relax knowing the Volvo Concierge app takes care of your luxury car needs.

The pilot, Volvo Concierge program, began in San Francisco and has expanded in Sweden and Switzerland. The bespoke on-demand service has been designed to create a seamless customer experience through in-car technology.

The Volvo concierge lets you choose your preferred and authorized Volvo dealer through the Volvo app, and you can select the kind of service, pick and drop timings along with any other requirements through the use of a digital key. In case of any further work, the experts recommend it via the app, and you can choose to accept or decline it. At $840 monthly flat-fee you get to service your car as well as refuel and ensure e-commerce delivery. 

2. ​Chrysler

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Chrysler concierge is about connecting with luxury car owners through the Chrysler app. You download the Chrysler app to get basic to advanced instructions to manage your car. If you are on the road and need to give your luxury car vehicle specifications to someone, all you have to do in go to the Chrysler app and take it from there. If you are in unfamiliar territory and want to find your way, then the location finder can help you get on track.

You can even configure your vehicle on the mobile app and specify your interest. What’s interesting is that there is a dealer-installed Mopar branded EVTS (Electronic Vehicle Tracking System) that has been well received by most customers. EVTS is a theft recovery system with real-time GPS stolen vehicle tracking system. It also includes a $1000 theft protection warranty.

The silver and gold levels offer essential concierge service like e-call that links with the 24/7 emergency service dispatch, an on-call button that signals danger to authorities. You also get the chance to watch your vehicle live. If you often park your car and walk a couple of kilometers, it can get difficult to remember the exact location. Check the history on the app to track the vehicle.

3. L​incoln

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With luxury as its mark, Ford’s Lincoln Black Label program caters to customers looking for a premium service that personalizes the ownership experience. If you are interested in buying a Lincoln car, you can get in touch with the Black Label representative who will show you the Venetian leather, microsuede and wood trim options for the design themes. For an elegant feel, you get to indulge in four different themes of indulgence, center stage, modern heritage, and oasis as per your choice.

As proud Black Label customers, you get a four year/50,000 mile free maintenance program that includes shocks, brake pads, and spark plugs. You get a pickup and drop as per your choice. There are more benefits to being a Black Label customer. In bad weather, you get to keep your car cleaned as frequently as you wish. As a privileged member of ‘Culinary Collection,’ you have access to select national restaurants.

4. ​Bentley

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Bentley's on-demand concierge service is leveraging the use of technology to provide the best-in-class service to its luxury auto owners.  All you need to do to experience a Bentley premium service anytime you want is log in the Bentley app, place the request for any Bentley model of choice, and have it delivered to your doorstep.

It is an innovative service launched so you can proudly travel in a Bentley anytime you want, wherever you are. You may own a past Bentley model, but it might not be suitable for the lavish upcoming summer holidays. A Bentley Bentayga might be apt. The Bentley Flying Spur could be even better. You can choose from these and many more by logging onto the Bentley App.

As a Bentley Network Member, you get to drive around in Bentley models if you are in New York, Los Angeles or Dallas. The pilot luxury auto concierge program has been successful and will most probably be there in more cities soon. Be ready!

5. L​exus

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Not far behind its competitors, is Lexus with its luxury auto concierge services. Some key features of the Lexus Owner Benefits program are access to tastings, tours at more than 50 Napa Valley wineries, discounts at retail brands, and invitations to concerts. You also get the thrill of sporting events and private clubs through the program.

Another benefit of being a part of the program is the safety feature that is exclusive to Lexus owners. The Lexus Enform with Safety Connect is accessible through the Enform App Suite. A significant voice search console supports the use of this app. Most hotel reservations are made through OpenTable. Do a Bing search for your local needs. The system also gives you access to Internet Radio with Pandora and iHeartRadio.

If you are not sure you want to spend on these perks, take a one-year free trial.  If you love the luxury auto concierge services, it can be yours at $264.90 per year. The Lexus Enform App Suite is also free for a year, after which there is a nominal fee of $7/month to continue.

6. ​Infiniti

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After Lexus, the other Japanese luxury auto brand that’s out with luxury concierge services is Infiniti. As an Infiniti owner, you must have experienced the Personal Assistant that’s been a standard feature since the last six years.

The beauty of Infiniti’s luxury auto concierge service is that it treats all its customers equally and provides this service from those owning the least expensive to the most costly Infiniti models. This free of charge service continues during the four-year warranty period.

Like a reliable friend, the Personal Assistant is at your beck and call. It could be something related to your car or completely unrelated too. It can also pick up your mobile phone you left behind at your office.

7. ​Mercedes-Benz

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Courtesy the extensive network, Mercedes-Benz has access to hotels, spas, and tie-ups with other services. The luxury auto concierge services also include credits to room services, offers in restaurants and in-house events. Some properties have a Mercedes-Benz on location to let you explore the place at your convenience.

It’s been 19 years since Mercedes-Benz launched the first luxury auto concierge service and it continues to be relevant and meet customer’s expectations with a continuous upgrade on the luxury auto concierge services.

The first concierge service was the telematics platform called Mercedes-Benz Tele Aid with focus on car safety. Ten years later, the second generation system known as the Mercedes-Benz mbrace found favor with the customers and continues to attract higher ownership with the 2013 mbrace. With remote access, cloud-based system and internet apps, the Mercedes-Benz app allow you to use it for reservations, retail shopping, event and travel booking.

8. BMW

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Drivers of BMW have hands-free access to a live assistant who can provide information on restaurant reservations, event booking, flight details and much more. The assistance will send the contact details via the navigation system in your car or a Bluetooth system to make the call.

The BMW Assist Safety & Convenience Services includes the concierge services which you can have at $199 annually. You get to search, check for weather, traffic and a host of other services in this package.

9. Porsche

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Most people would envy your Porsche car. It’s not without reason. Porsche gives access to their brand’s Experience Centers in Atlanta and Los Angeles. Porsche Sport Driving School, Alabama encourages novice drivers to polish their driving skills at their school. Also, there is the enticing international vacation through the Porsche Travel Club that’s thrilling.

As part of its luxury auto concierge services, in the last quarter of 2017, Porsche unveiled the $2000 per month Porsche Passport subscription program that allows you to access many Porsche models as much as you want and when you wish. It’s currently only in Atlanta and gives you access to the Apple iOS and Android app at a $500 fee. That’s not all. At $3000 per month, you can hop into 22 different Porsche models every day for that perfect setting and occasion.


Luxury auto concierge services are taking over your time-consuming car errands and upgrading ownership through efficient time management and use of technology.

Now that luxury auto concierge services are making car maintenance and other tasks comfortable without any hassle, rush to your auto dealer for your luxury auto concierge services!

For those not aware of such luxury auto concierge services, share this list and make their day!

Do you have any questions or suggestions on luxury auto concierge services? Share it with us in the comments.

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