03 May, 2026

Gucci Sales Drop 14% and LVMH Records Worst Start to Year on Record Amid Luxury Headwinds

Europe’s luxury conglomerates reported their most damaging quarterly results in years in mid April, with LVMH, Kering and Hermes all citing the ongoing conflict in the Middle East as a material drag on first quarter performance and leaving investors bracing for a sector recovery that has now failed to materialise for the third consecutive year. […]

LVMH Posts Worst Quarter in Its History as Iran War Rewrites the Luxury Investment Thesis

Bernard Arnault’s empire has not faced a quarter this damaging in the company’s entire recorded history. LVMH shares fell 28 percent in the first quarter of 2026, surpassing losses registered during the global financial crisis of 2008, the Covid-19 pandemic of 2020 and the dot-com crash of 2001. Bloomberg’s analysis stretching back to 1989 found […]

Gucci Scraps AI From Marketing Efforts After Public Backlash

Gucci has abandoned the use of artificial intelligence in future marketing campaigns after facing significant backlash over AI-generated images released ahead of Milan Fashion Week, sources told The Lux Authority on Wednesday. The reported reversal follows days of online criticism directed at the luxury fashion house after it published AI-created promotional visuals tied to its […]

Pop Stardom Meets Olympic Ice: Taylor Swift Narrates Olympic Debut Of Team USA ‘Blade Angels’

Taylor Swift has made a notable appearance at the 2026 Winter Olympics in Milan, although viewers hear her voice guiding the story rather than witnessing a live performance on the ice. The singer narrates a cinematic promotional film introducing American figure skaters Amber Glenn, Alysa Liu, and Isabeau Levito, collectively presented as the “Blade Angels” […]