The Best Lingerie Brands to Boost Your Confidence Right Now

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Credit: Pixabay, cuncon

What we wear affects how we feel about our appearance and personality.

If you spend more of your time in undergarments which don’t make you feel confident, how can you expect to feel happy with your body? We encourage women around the world to embrace their body and self-confidence. Let’s take a look at the best lingerie brands we can help you to feel like you again.

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Product

Rating

Prices

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Credit: Boux Avenue

4.5 out of 5

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Credit: Figleaves

5 out of 5

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Credit: Journelle

4 out of 5

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Credit: Simone Perele

4.5 out of 5

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Credit: Love Stories

4.5 out of 5

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Credit: Victoria's Secret

Victoria's Secret

5 out of 5


Questions to Ask Yourself Before Beginning Your Search for The Best Lingerie Brands:

Before we take a look at the best lingerie brands, we’ve created a few questions to help refine your search.

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1. What is Lingerie?

Lingerie is a type of women’s clothing which can be worn as an undergarment or sleepwear. The term derives from the French language for women’s undergarments, and they’re a part of women’s daily wear to make them feel comfortable and confident. Wearing the appropriate lingerie can make you feel gorgeous and sexy. However, not every woman knows the right undergarments for their style, shape or preference. For example, not every woman wants frilly and lacy garments, but rather something comfort too. And many require lingerie which suits their lifestyle so they can easily move around in them.

In the early 1800’s, lingerie mainly consisted of long-line corsets to frame a silhouette. Not designed with comfort or practicality in mind, these cinched in your waist and created an hourglass figure without hitting the gym. Towards the middle of the 1860’s, lingerie adapted to a circular wire cage which framed the foundation of full skirts. It seemed that lingerie shifted to having more practicality and working in-hand with fashion. At the beginning of the 1900’s, lingerie became more about sex appeal with the S-curve corset which minimized the waist and pushed the bust up and forward. Today there are many great collections and brands boasting exceptional quality and styles for every body type and shape.

2. Why Do You Need Lingerie?

We believe that lingerie is just as important as the top layer of your outfit. There is something about wearing lacy panties which hug and embrace your skin, that makes you feel intimate and powerful. It instills sexiness and confidence within all of us, and can alter your ego. Putting on lacy panties, stockings and a push-up bra can do wonders for your confidence. Lingerie celebrates women’s bodies and positively impacts how you feel about your body.

On the other hand, lingerie isn’t just about how it feels and looks, but the practicality side of it too. Wearing the correct lingerie can keep everything in place and properly support you. Sports bras hold the weight of the bust and back to prevent any injury, whereas push-up bras keep the breasts together to make them appear larger. Wearing the correct size and shape for your body can improve your posture, self-confidence and body image.

3. What Are the Do’s and Don’ts of Wearing Lingerie?

The most important point is to not stress about measurements, but wear what feels comfortable. The best lingerie brands may vary their sizes to some of the other brands, but that’s perfectly okay. You can always ask for a professional to take your measurements to ensure you choose the right size.

When shopping for lingerie, ensure you choose high-quality fabrics, because the construction of your undergarments is the most important aspect of comfort. Don’t be afraid of trying new materials, patterns and styles too, because you’ll feel amazing each time you wear it.

Lingerie is the first thing you’ll put on in the morning, so it’s important that you love them. But in order to love it, you need to look great and feel great in it. That comes from choosing lingerie sets which are in line with your goals and body shape. Carefully think about what the objectives of your lingerie are so you choose the right undergarments for you.


Things to Consider Before Buying From The Best Lingerie Brands:

To help you find the best lingerie brands for your body and lifestyle, there are an additional three things to consider before making your purchase. Let’s take a look at the top things to think about.

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1. Sizing

When purchasing lingerie, it’s important that you choose the right size for you. If they’re too small, it’ll constrict your body, and it they’re too big, they won’t provide effective support and shape.

Bra sizes can fluctuate between different brands, so if you like to switch up where you buy from, you may need to re-measure each time. For a bra, place a tape measure just before where your bra sits. Hold the tape flat around you and record your measurement.

Ensure that you can fit two fingers underneath the side of your bra. If you can’t, it’s an indication that the bra is too tight. A supportive bra provides comfort and flexibility so it isn’t too tight on your skin.   

2. Quality

The quality and fabric of your lingerie determines how long it’ll last, as well as how comfortable it is. Lucent satin is a light, soft and shimmery fabric which is idea for flirty nighties. This fabric catches the light, which makes it perfect for intimate moments. It’s tool to touch and effortlessly slips over your skin, to feel delicate and graceful.

Silk impression is a lightweight and durable fabric which effortless glides over your skin without any friction. It’s semi-translucent to produce an elegant and slightly faded print. By providing a silky appearance, it’s incredibly glamorous and sophisticated.

Another material to look out for is cotton satin. Incredibly soft to touch and 100 percent natural, it’s smooth and feels delightful against the skin. It drapes elegantly and is ideal to make a cute pyjama set. It’s a beautiful fabric to wear, because of its breathable properties and cool touch.

3. Budget

Many of the best lingerie brands aren’t cheap. Instead, they can reach into hundreds of dollars. It’s important that you consider what your budget is and the reasons for paying $100 more than you normally would. The price is usually determined by the brand and connotations with it, as well as quality. If you intend to look for daily lingerie, it might be worth spending more money on your undergarments as you’ll be spending most of your time in them. However, if you’re looking for lingerie just for special occasions, you may wish to reduce your budget because you won’t wear them all the time.


Top 6 of The Best Lingerie Brands

Now that we’ve established the above questions and things you need to consider, it’s time to take a look at a variety of the best lingerie brands. We’ve thoroughly researched each of these brands to provide you with the best selection possible. Also, each of these brands are unique, so you can find a website which matches your style and goals.

1. Boux Avenue

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Credit: Boux Avenue

Boux Avenue is dedicated to lingerie, nightwear and swimwear. They concentrate on creating romantic items, made from outstanding quality and presented in a beauty package. From their birth, Boux Avenue has put a woman’s mood at the focus of their designs and creations. Built for lingerie lovers, they sell high-quality underwear at an affordable price. Continuously priding themselves on superior fit, amazing customer service and a wide size range, they’re one of the best lingerie brands on the market.

The brand is owned by Theo Paphitis, and is also a part of the stationery business, Ryam. Paphitis is recognized for his ability to increase profits for notable brands. Boux Avenue has won multiple awards for their amazing work. For example, in 2012, they earned the award for Rising Star of the Year. Two years later, they took home an award for UK Retailer of the Year.

If you’ve ever visited one of their stores, you’ll appreciate their contemporary and chic environment. They don’t just want to deliver exceptional products, but an amazing experience when you’re purchase their lingerie too. With different light settings in their fitting rooms that replicate day, dusk and night, this is just one of the key features of their unique in-store experience. Boux Avenue produces stunning lingerie which is accessible to every woman of all sizes, style preferences and needs. From everyday bra solutions to innovative fashion styles, they provide a new lease of life to your lingerie drawer. Elegant and feminine, they focus on all elements of their products to create excellent results with exceptional attention to detail. The fit and fabric of each and every one of their products is the main key to their success.

PROS:

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    Elegant and feminine
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    Exceptional attention to detail
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    An amazing purchase experience too

CONS:

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    Don't get the same personal treatment when you purchase online
  • So much choice it's hard to refine your search

2. ​Figleaves

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Credit: Figleaves

Figleaves is another of the best lingerie brands if you’re aiming to feel confident and sexy in your underwear. Their expert knowledge and years of expertise means they know what it takes and involves creating the perfect fit for every woman. They aim to deliver this promise every time, and it’s evident in the quality of their underwear. Every day, they add new products to their website to keep it exciting and constantly have customers on their toes. Creating designs for a size range from A to K cup, they offer something that every woman can wear. No matter your shape, size and style, you’re guaranteed to find unique lingerie.

Another important part of Figleaves success is that they’re always striving to excite, inspire and inform customers. Constantly working with new designers and keeping up-to-date with the hottest trends, their passion is evident. The brand was born out of a passion and talent for lingerie and swimwear, and they don’t want to just stop at the ordinary. You can expect pretty, practice, flirty and fashion-forward designs. As a result, this is ideal if you’re searching for everyday wear as well as romantic attire.

At the core of Figleaves is their passion and talent for creating designs which fit a woman’s body perfectly. By celebrating women and enabling them to feel comfortable in their own skin, they enable people to feel beautiful and empowered. We love that this brand works with a variety of designers, so you can expect to see: Calvin Klein, Freya Swim, Seafolly and more, as well as their own creations. The amazing customer service doesn’t stop once you’ve bought a product; they’re passionate about delivering honest and practical advice to keep your lingerie in the best condition possible.

PROS:

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    Makes you feel beautiful and empowered
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    Plenty of designer brands on offer on their website
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    A mixture of flirty and fashion-forward designs

CONS:

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    Expensive
  • Not many people have heard of the brand, as it's still fairly new

3. ​Journelle

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Credit: Journelle

Journelle is another of the best lingerie brands on the market right now. Dedicated to bringing a fresh approach to how we perceive lingerie and fashion in general, they deliver exceptional designs. Through fashion-forward thinking, exceptional skills and luxury store designs, they’re at the top of their own league. The brand’s name means ‘daily’ which sums up everything Journelle is about; creating beautiful lingerie for everyday wear. Their mission is to help women feel beautiful inside and out, without changing who they are.

They’re one of the best lingerie brands if you’re searching for everyday attire as opposed to underwear solely dedicated to special occasions. The brand is run by successful and passionate women and men who have a large passion for gorgeous lingerie. Journelle is a popular stop for beautiful and feminine designs, and it wasn’t until 2014, they set up their own label. Hiring former Victoria’s Secret designer, Rania Abu-Eid, their designs are created by an exceptionally talented team.

In addition to their established and innovate lingerie brands, Journelle fills a gap in the lingerie market right now. Size and fit are their top priorities each time they create new designs. Their unique advantage is that they provide several styles of brands on various body types. By listening and researching women’s fashion and needs, they understand that a fit and comfort are the most important aspects of underwear. Specifically, their designs mirror a feminine, modern and sophisticated approach. However, they also deliver a playful and provocative spirit, along with beautiful silhouettes in delicate laces and luxe silks. But, they take comfort into consideration, so their designs don’t just look stylish, but they’re effortless to wear. Taking into consideration a modern woman’s lifestyle, they apply this to each and every one of their designs.

PROS:

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    Beautiful selection of daily lingerie
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    Their products enhance every woman's beautiful silhouette
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    Effortless and comfortable to wear

CONS:

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    Not extensively sexy for special occasions 
  • Some designs might be too simple for your taste

4. ​Simone Perele

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Credit: Simone Perele

Simone Perele doesn’t just focus on making your body beautiful, but helping to adjust how you feel about your body. Personal fulfilment is the focus point of their designs and why they created beautiful lingerie in the first place. They understand how to embellish your curves, boost your unique self-confidence and provide a silhouette for your body. Together, they bring out the free, audacious woman that every female has inside of them. Simone Perele trily believe that beauty never fades, so they encourage every woman to have fun and reveal the best version of themselves.

The brand prides itself in using precious materials and rare-quality details. Coupled with a precise knowledge of the female body, Simone Perele focuses on excellence and precision. Their lingerie fits all silhouettes, from A to H cups, with up to 18 months of research, testing and imagination for every new design. Before they launch a new product, they advertise trial fittings for consumers and colleagues to ensure that they’re at the highest quality possible. From their first sketches to the final details, each step of the creation process is worked in the finest detail in order to enhance your silhouette. After every season, their styling team discusses new styles and ideas to create emblematic lingerie in unique ways.

Providing women with the right underwear for their lifestyle and goals, they advise all customers how to select the right size. They can offer you a selection of bras which will reconcile with your lingerie. To ensure your size is right for your body and health, their lingerie brings comfort and elegance without hurtful straps that cut into your shoulders.

PROS:

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    Boosts your self-confidence
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    They help you find the right underwear for your lifestyle and goals
  • plus
    Elegant and comfortable

CONS:

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    Not specifically designed for daily use
  • Expensive

5. ​Love Stories

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Credit: Love Stories

Love Stories comes from a woman who recognized that lingerie was either sport or tutu-romance. As a result, the creative director and founder, Marloes Hoedeman took a piece of paper and pencil and began designing lingerie which was much more versatile for the modern women. Her goal was to create lingerie which makes you feel beautiful, and is comfortable to wear, without being too provocative. As Marloes had a background in interior designing, she took this as a positive as there were no boundaries or rules. Love Stories stepped onto the scene and celebrated the bralette as a sexy, feminine, comfortable piece of lingerie. Throughout all of their collection, you won’t find a single underwire bra.

Their fashion-approach to lingerie received a warm welcome from boutiques and brands around the world. Showcasing other fashion brands, they became an independent lingerie department. Each of their collections are a mixture of prints and patterns. Love Stories believe that lingerie shouldn’t just cover up your body, but set the mood for your day. Their ready-to-wear collection means that you can actually wear their bralettes in the streets as much as at home. They’re glorified pyjamas you can wear in public and not feel underdressed – in fact, the opposite.

Mix and match their lingerie to make fashion more fun and interesting, as well as embrace your realness. Crafted from pretty and delicate sheer black lace, many of their bralettes feature a wide-lace panel attached to the slim underband. Finished with a delicate trim and elegant straps, Love Stories take their designs and details seriously. Alternatively, opt for a jet-black bralette with additional stretch, thanks to the combination of soft and delicate fabrics. Adopting more of a romantic feel, these styles are subtle and innovative.

PROS:

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    A variety of bold patterns, textures and colours
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    Made from stretchy and comfortable fabrics
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    You can wear their lingerie as clothes

CONS:

  • close
    Difficult to find a minimalist design
  • Not suitable for traditional tastes

6. ​Victoria’s Secret

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Credit: Victoria's Secret

Victoria’s Secret is one of the best lingerie brands for women around the world. With more than 1,100 store locations world-wide, they dominate the lingerie marketplace with products for everyone. If you’re looking for sexy or sophisticated lingerie, they have something for you. They provide a feminine and sexy approach to all of their designs and customers love how their lingerie makes them feel. Victoria’s Secret provides a vast selection of lingerie, including: bralettes, slips, babydolls, corsets, jumpsuits and more. Their creations are so stunning that you won’t want to take them off. And why should you if they make you feel empowered and sexy?

With new designs constantly added to their website, Victoria’s Secret believe that a woman’s confidence is the most important part to fashion. However, they also take great consideration into comfort. Thanks to split-straps and ultra-light fabric, many of their collections feel like you’re not wearing anything at all. Alternatively, you can boost your cleavage with a subtle shape which is ideal for a variety of sizes.

Their new range – Body by Victoria’s Secret – provides even more choices for the every-day woman. With beloved bra silhouettes, lace bralettes, racerback and classic styles, each of their designs come in an array of different cuts, fabrics and colours. This collection is opposite to what most woman are used to. Instead of sticking to red, black or nude, their collection is colourful and bold so you feel and look good every time you get dressed. This entire collection focuses on different cuts such as push-up, lightly-lined etc. As a woman’s body shape and size changes throughout their life, Victoria’s Secret develops lingerie which can adjust and cater to your body.

PROS:

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    Feminine and sexy approach to each lingerie
  • plus
    Made from ultra-light fabrics for optimum comfort
  • plus
    New and inventive designs

CONS:

  • close
    Their variety of bra styles can be confusing
  • Prices often vary

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What Do You Think the Best Lingerie Brands Are?

Now we’ve shown you our collection of the best lingerie brands for high-quality and comfort, we hope you enjoyed reading about the history and descriptions of each brand. Depending on what you’re looking for, or your personal style, you may wish to embrace a few of these designer brands to provide additional flavours.

We’d love to hear your thoughts and opinions on the best lingerie brands. Share your thoughts and advice in the comments to keep this conversation going.