Ever strolled through the world’s glamorous department stores of El Corte Inglés, Galeries Lafayette, Mitsukhosi, La Rinascente, or Macy’s? Among them, one common sight to defy both physical borders and boundaries of style is Desigual clothing. The Barcelona-based company has set shop in over 72 countries and plans to expand even further.
Unique, arresting, and most of all colorful, the Desigual brand has made a reputation for asymmetrically patterned dresses and bright marketing. No need to be apprehensive if you catch one of their sale parties and everyone is walking around in their underwear. It’s just one of Desigual’s daring PR campaigns launched in 2011 and called ‘Walk in naked, walk out dressed’. It practically offered shoppers free clothes for arriving in their most comfortable clothes- their undies.
The spirit that defines the brand is the vibrant life of its origin city of Barcelona. You almost read Gaudi’s playful and organic architecture in Desigual’s rainbow patchworks. Swiss designer Thomas Meyer founded the company in his early twenties while cruising dreamily on the Balearic island of Ibiza. That’s where he must have found inspiration for the brand’s motto – ‘La vida es chula’. In translation, ‘Life is Beautiful’.
Below we’ve selected some of our favorite Desigual garments, all must-haves in your wardrobe arsenal. Expect the prices to hit a few high chords. However, if you don’t want to disturb your finances, there’s one more possibility. Just wear your Sunday underwear and nothing more to Desigual’s next special party.
Also, the Desigual Spring 2016 collection aimed to satisfy the fashion urges of three types of women. In their words, the ‘carefree eccentric’, the ‘sophisticated intellectual’, and the ‘eclectic sensualist.’ Let’s see if they succeded.
The Best of Desigual Clothing – You’ll Wear It to Shreds
This classic coat of a polywool blend offers both warmth and comfort. Flaunting a belted wing-collar and a patterned style, like most Desigual clothing, it also features an asymmetric zipper closure. The bracelet length sleeves work great with jewelry accesorising.
In bit of a defiance against the brand’s usual colorful patchworks, the coat keeps a geometrical and monochrome tidiness to it. It simply looks like a mathematical equation of beautiful design.
The Patsy dress wears the name and style of the eponymous fashionista from Absolutely Fabulous. Patsy keeps her wardrobe like an altar to the wacky sixties, with a lot of legroom for the absolutely crazy as well. She’s not throwing empty words around when she claims that ‘One snap of my fingers and I can raise hemlines so high that the world is your gynaecologist.’
At first glance, the Desigual knitted short sleeve dress leans more towards the ‘nice, geek-chic girl’ kind of look. However, there’s a definite undercurrent of sensuality to the winding decolletage.
Desigual clothing is still sourcing 80% of its garments from India and China. However, the brand has in view a shift in production towards the ateliers in Europe.