Orchard Mile, the New Tech Online Experience to Change Luxury Shopping

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When was the last time you had the time to take a trip to one of your favorite designer’s brick-and-mortar stores to view their entire line? Whether you’re looking for Jimmy Choo, Temperley London, Matthew Williamson, or Derek Lam, you now have the chance of a lifetime. Orchard Mile is a new online shopping destination that allows you to finally browse and buy from your favorite designers.

One Online Mall to Rule Them All

“Why walk when you can scroll?”

That’s the motto of Orchard Mile, a luxury digital mall created by CEO Jennie Baik. The aim of this new shopping initiative is to revamp our perspective of the e-commerce experience. Thanks to the new technology, Orchard Mile hopes to improve U.S. sales, which have drastically shifted from physical stores to online shopping.

So far, Orchard Mile can offer you more than 150 contemporary and designer brands. Now you can shop seamlessly without having to jump between websites and tabs. The best part of the Orchard Mile website is that it uses only one shopping cart and one checkout process.

In addition to the partnership with Saks Fifth Avenue, the new online mall also offers great looks from top designers, such as Oscar de la Renta, Jimmy Choo, and Stella McCartney. The ultimate goal of this boutique is to wow every fashion fan with something for their taste. The shopping experience is even more stress-free thanks to the free shipping AND returns.

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From evening gowns and athletic wear to swimwear and shoes, the Orchard Mile selection is absolutely fabulous. Given the many amazing luxury brands you can choose from, it’s never been easier to choose that perfect investment piece for your wardrobe. Unfortunately, the boutique currently ships only to the United States, but don’t worry. There are lots of great services that let you ship your order to a U.S. address and then forward your package to your doorstep.

Seamless Online Shopping Experience

According to Jennie Baik, Orchard Mile was inspired by working behind-the-scenes with a luxury brand. During their partnership, she realized that the scope of every brand is to become more direct-to-consumer and increase their digital footprint.

A lot of research went into finding out what online shoppers like and what they don’t. Jennie Baik and her Orchard Mile co-founders, Julia LeClair and Georgie Benardete discovered that online shopping had turned into endlessly searching on screens. Instead of enjoying unique and stylish items, shoppers increasingly dreaded online stores. On the other side, curated sites didn’t offer enough choices so they could find exactly what they wanted.

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Hundreds of Brands – One Shopping Cart

Before the launching of Orchard Mile, the three women spent a year interviewing hundreds of women about their online shopping experiences. While women love the convenience of shopping online, they hate the 20 tabs they need to open to compare the prices and offerings of their favorite brands. The key to the Orchard Mile experience lied in unifying all of these brands in one and offering better filters for their full collections.

“Orchard Mile is the only online fashion marketplace to offer a shopping experience that allows full access to designers’ collections and unique experiences through our fashion and technology partners. Historically, the only place to find the full collections was on a brand’s owned site, but we’ve made things seamless for the consumer by creating one place to filter and shop the world’s most innovative and beautiful designers’ lines – it’s as if you were shopping 120 tabs at once, but all seamlessly.” – Jennie Baik

Technology Saves Online Shopping

Baik said brands have been on board with Orchard Mile from the start, mainly because they have full control. Also, due to zero integration from the backend, OrchardMile.com automatically updates in real time as its partners update their own websites. A lot of retail veterans are excited about Orchard Mile and its potential of using technology to improve the direct-to-consumer equation.

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The online retail space is full of cutthroat competition but Orchard Mile has a real shot at surviving thanks to their two ultimate goals of making shopping easy and unexpectedly fun. Their unique and innovative approach to customer experience is one of the aspects that set them apart, as well as their high-end service and comprehensive brand assortment. Orchard Mile does not want to dictate your choices as a consumer, which is why you can scroll through each designer’s full collection.

Baik explains that “Our initial round of angel funding took place in November 2014, and we were fortunate to have the investment support of the ex-CEO of a major department store as well as well-known entrepreneurs who had built brands from the ground up in that round. About 6 months later, we closed a formal seed round, backed by strategic investment of the family offices of a leading US retail developer and additionally, the largest luxury retailer in the Middle East.”

Orchard Mile: More than Just Shopping

In addition to the amazing product offering, Orchard Mile also offers its online visitors editorial content, such as runway shows and interviews with designers. Allow customers to shop the designers’ Instagram directly within their platform is yet another innovative strategy.

Women in general want to know more about a dress, for instance, before buying it. Baik notes this is the reason why the website brings the beauty and the story of each brand to everyone who visits Orchard Mile. It’s all about discovering new things and making online shopping fun again.

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Even though it has partnered with plenty of big names so far, Orchard Mile wants to keep growing the platform. In addition to new merchandise, it will also use technology to fine-tune the curated shopping experience of its customers. Baik explained that Orchard Mile will soon become a mix of AI and Human Intelligence.

What does that mean? It means that Orchard Mile will gradually become a shopping destination that automatically updates with new brands and products, based on the past purchases of its customers. With increasing types of feedback loops from the clients, the website hopes to continuously improve the shopping experience.


No matter what designer item you want to add to your wardrobe, you’ll most likely find it in the incredible selection offered by Orchard Mile. Take a look at some of our favorites below, then go and find your new dream outfit!

1. Misha Nonoo Embroidered Sheer Fitted Diane Dress

Are you going for an “easy yet composed” look? Then this superb Diane dress by Misha Nonoo is the one for you. Its timeless black&white pattern and flattering fitted look make it equally appropriate for a cocktail party or a business event. And let’s not forget about the sheer embroidery on top, because it that extra special something over the traditional little black dress. The organic nature of the embroidered lines is a key theme in the Misha Nonoo Fall/Winter 2015 runway collection. Pair the dress with a blazer during the colder months or wear it as is.

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2. Jimmy Choo Leather Biker Boots

Every girl should own at least a pair of Jimmy Choo’s – just for luck! The heel of these stylish leather biker boots measures approximately 1.5 inch (40mm), which means they’re comfortable for all-day wear. Part of the Jimmy Choo 24:7 Capsule Collection of bestsellers, they represent one of those classic styles that every woman needs. The timelessly chic boots are perfect for off-duty aesthetic. Team them with a jersey tee and some skinny jeans for the ultimate cool-girl edge. The black boots also feature a designer engraved gold plaque at the back and a stylish crinkled finish.

Buy now on Orchard Mile

3. Temperley London Long Lantern Dress

The dramatic V-neck of this almond long lantern dress is to die for. The elegantly embellished bodice is exquisite, while the fluid, floor-sweeping hem perfectly captures the romantic vibe of the Spring ‘17 Collection. You’re going to love the ethereal quality of this Temperley dress, and evening outfit that will stand out at any formal event.

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4. Givenchy Antigona Medium Leather Satchel

Orchard Mile has a gorgeous collection of all sorts of handbags. This sophisticated satchel is crafted of sugar leather and it features a subtle pebble-grained texture. The shoulder strap and the double top handles offer versatility, while the signature detail adds authenticity. You’ll have plenty of space to hold all your essentials in the one inside zip pocket and two inside open pockets.

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5. The Upside Bamboo Guru Pant

The new online mall offers even athleisure products, such as these elastic bamboo guru gym pants. Not only will they upgrade your workout wardrobe, but these stylish performance leggings will also keep you sleek and dry, thanks to their quick dry technology and moisture wicking.

Buy now on Orchard Mile

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