With so many lingerie brands on the market, it can be challenging to find the right one for your shape and preferences.
However, we’ve searched the Internet for the best luxury brands and would love to share the benefits of Journelle. This United-States brand welcomes women of all shapes with a variety of styles. Let’s take a look at the background of this company and reasons to shop with them.
A Little About Journelle
During summer 2013, Journelle launched a mobile pop-up shop road trip. The company completed with a tucked away dressing room, a lounging banquette and custom shelving. The airstream, named the Grey Lady, kicked off the summer. Then, it traveled to Boston, Chicago, and Washington D.C during New York Fashion Week. This served as a way for Journelle to meet their loyal customers and introduce them to a personal in-store experience. Also, this was a great way to test top e-commerce markets for potential store expansion.
Background About the Brand
Journelle is a lingerie brand based in New York. Founded in 2007 by Claire Chambers, the owner worked as a management consultant when she saw a need for a lingerie shopping experience. She started worked on a business model when she realized she wasn’t the only person who felt a need for an elevated lingerie brand.
Journelle is an emerging leader in the luxury lingerie business. They bring a fresh approach to the category through fashion-forward merchandise selection, sophisticated store design and exceptional customer care. The name, taken from the French word "journellement," meaning daily, is a nod to the belief that wearing lovely lingerie is an everyday luxury. This lingerie brand’s mission is to help women feel beautiful from the inside out. This starts at the underpinnings.
Since the first store opened in the Union Square area of Manhattan, Journelle has opened four additional stores. Two are in New York City. The fourth is in Chicago in the Wicker park, and the last store is in LA at the Westfield Century City Mall. Aside from stores, you can purchase their stunning lingerie online. Their website launched in 2010, and re-launched in October 2013. One year later, the company hired a lingerie designer who worked for Victoria’s Secret. In 2015, Claire Chambers left the business and Lyn Lewis became the new CEO. Lewis previously worked as a strategic consultant and frontline manager in operations and business.
Why You Should Consider This Brand
Run by a group of talented, ambitious women and men, they’re all united by a passion for gorgeous lingerie. They love what they do, as well as who they sit next to. By thriving on collective dreams for the company, the joy of teamwork, and a fun work environment, Journelle create wonderful lingerie items for every woman around the world.
You should consider this lingerie brand if you’re looking for unique pieces which are fairly racy. Perhaps you’re searching for a brand which isn’t afraid to push the boundaries. If so, then Journelle is a great choice for you. Also, you should consider this brand if you adore supple lace, soft tulle and unique presentations. As the team are so creative with their designs and shapes, you’ll have never seen lingerie as beautiful and stand-out as Journelle’s creations.
Who These Products Work Best For
Journelle carries lingerie ranging from everyday wear to special occasion selections. Each piece is known to have pretty, lacy and delicate features. Also, the store stocks hosiery, shapewear, accessories and loungewear. As a result, Journelle is a great lingerie brand if you’re looking for more than practicality with your lingerie. In 2013, the company created their own lingerie wash with a signature scent. Later that season, they debuted luxury sleepwear under their company name. These qualities of Journelle make it ideal for women who love excitement from a lingerie brand. Journelle always go above and beyond and love surprising their customers. You never know where their future is heading.
Features & Benefits of Journelle
Journelle is constantly adding new collections to their brand to keep customers on their toes. Without a doubt, this brand is dedicated to helping women feel amazing every day of their lives. Their high-quality materials and innovative designs and styles make them one of the best lingerie brands around at the minute.
1. Product Offerings
Journelle sells an array of lingerie of different styles, sizes and materials. With an array of bras, you have the choice of t-shirt, underwire, bralettes, wireless and unlined. Also, you can choose the right bra for you based of the shape. For example, opt for strapless, demi, plunge, full, coverage, or DD+. This is one our favourite aspects of Journelle, because they constantly give you amazing choices to help you find the best lingerie for your preferences. Alternatively, opt for underwear. Journelle sell bikinis, boy shorts, and high-waisted styles. Also in the lingerie section, you can choose from suspender belts, bodysuits and maternity items.
We love that Journelle celebrate other brands on their website. Consequently, you can find amazing designer brands. This includes: Designers A-Z, Natori, Simone Perele, Eberjey, Bordelle, Bluebella and more. On the other hand, spend time looking at Journelle’s loungewear collection. For example, look at chemises and slips, camisoles and shorties, rompers, pyjamas and robes. All of these come in an array of fabrics. This includes: silk, lace, cotton and knit. Depending on your preferences, goals and favourite style, all of their loungewear items are comfortable and practical to wear around the house.
Also, Journelle offers an array of accessories which make great gifts for a loved one, friend or for yourself. For example, you can purchase naughty accessories which consist of garters, eye masks, flirtatious nipple covers, handcuffs and more. Alternatively, purchase belts, sleep masks, slippers and more. Journelle never seizes to amaze us with their creativity and exciting ranges.
2. Size Range
Journelle has an amazing size range to suit all types of women. With sizes ranging from A-DDDDD, they cater for an array of shapes and sizes. Also, Journelle encourages women to wear the correct style, shape and size for their body shape. They provide advice to all of their customers to find the right bra size for them. Look over your shoulder to see your back in a mirror. The band should be parallel to the floor. If the band rises up instead, it is too big. The cup should not gape at the top or dig into the flesh along the bust. A cup that gapes is either too large or simply isn’t the right shape for where you carry your fullness. Similarly, a cup that digs in is too small.
Journelle only uses high-quality materials and their designs take a long time to master. With more focus on luxury and class than providing a cheap solution for women, you can expect to pay a little higher with Journelle than other lingerie brands. For example, their demi cup bra in shade ignite costs $105. However, for this larger price, it offers a side and back soft stretch. Also, the slender adjustable straps create elegant accent bows. With its supple softness, tattoo-effect and soft, smooth finish, this bra is a dream come true.
If you’re looking for cheaper options than this, you can expect to pay around $18 on a thong. Their lighter-than-air signature mesh is as barely there as bottoms get. With a fair amount of stretch, a low-slung silhouette, and a g-string back, this one pretty much defines comfortable basic. Add the delicate-yet-invisible picot edging, delicious sheer construction, and classic thong shape to your everyday basics.
4. Store Locations
Journelle has an array of stores around the globe, and continues growing. Currently, they have five stores in the United States. However, they have intentions to take their business overseas.
Once you place your order online, all orders are shipped from their warehouse in New Jersey within 1-3 business days. For USPS & UPS shipping, tracking information will be emailed to you as soon as your order is on the way. All orders over $1000 will require signatures for delivery confirmation.
What Women are Saying About Journelle Lingerie
We’ve scoured the Internet to uncover what women are saying about Lingerie. Gladly, we found a lot of positive comments about the quality of their materials and their exquisite designs. What makes Journelle especially unique is that they go out of their way to ensure customers have the right fittings. As a result, their staff are exceptionally trained to provide professional advice which helps you find the right items for your size, shape, goals and preferences.
Finally, Journelle is an exciting lingerie brand which doesn’t have just one direction their heading in. Consequently, they’re constantly adding new items and collections to their website. This makes it an exciting lingerie brand to help you feel and look at your best.
Alternative Lingerie Brands to Consider
There are so many reasons to purchase your lingerie, accessories and loungewear from Journelle. However, if you’re searching for lingerie brands with more choices, or perhaps lower prices, we’ve found some excellent lingerie brands we think you’ll love. Let’s take a look at our findings.
1. Honey Birdette
Honey Birdette is an excellent alternative to Journelle for a variety of reasons. Their boutiques are flirty, playful and sensual. At the same time, they offer lush décor and champagne served to guests. This makes them a great alternative to Journelle if you love a luxury, in-store experience. Also, they offer a treasure of amusements to send you blissfully to the brink and beyond. Create the ultimate boudoir experience with their range of bespoke accessories. In addition, they offer luxurious massage candles and accessories to take the edge off or to put you on edge.
Their team of expert staff play a lead role in delivering the honey Birdette experience to you. Their staff help to empower and entertain women when they walk through their stores. It’s the kind of exaggerated playfulness which many other fashion brands don’t offer. Developing a new collection is exciting for this lingerie brand. From softer accents of delicate lace ranges to hot and heavy textures of their S&M collection, they’re not afraid to take risks. Led by the Founder Eloise Monaghan, everything is designed with quality and luxury in mind.
2. Simone Perele
Simone Perele is an excellent alternative lingerie brand to Journelle. This brand believes that making your body beautiful isn’t a goal, but a starting point to feeling inner-peace, self-love and confidence. Thanks to expert knowledge on silhouettes, they embellish your curves to bring you your unique self-confidence. Not only do they create beautiful lingerie, but desire to trigger a personal change. Anchored in excellence, the House of Simone Pérèle cultivates its expertise. As a result, you can expect precious materials, rare qualities and excellent attention to detail with the precise knowledge of the female body.
From the first sketches to the finishing details, each step of the creation is worked in the finest detail in order for your silhouette to be perfectly enhanced. Season after season, the Artistic Director and her styling team are at the heart of trends, creating emblematic lingerie and limited-edition items that embellish your everyday life.
We love that Simone Perele offers so much versatility with their designs. For example, you can opt for tattoo effect lingerie. These items reveal every curve on your body and are great to wear underneath your outfit.
As a result, they’re comfortable to wear all day and night long. Alternatively, their basic chic range is equally as promising. This offers minimalist designs which are suitable for everyday wear. Also, their neutral tones and non-thrilled designs are something which Journelle doesn’t offer. For example, the Simone Perele bra is light and features an airy fabric. This provides an exceptional comfort and fit. This bestselling style is dressed in lace for a glamorous finish. With smooth, soft cups which shape without adding volume to the bust, it’s comfortable to wear all-day long. Many of their styles lift the bust for a fully-rounded figure.
Established over 75 years ago in 1939, Rigby & Peller was founded in London by two female corsetieres Bertha Rigby and Gita Peller. In 1982, husband and wife retail duo Harold and June Kenton, purchased the business. It was during this time that Rigby & Peller evolved into one of the most talked about British brands. Having built a world-class lingerie destination, June was coined by the UK media as the ‘Queen of Bras’ due to her technique of fitting by eye and her reputation for dressing some of the most iconic women, from rock royalty to crowned heads.
Today, Rigby & Peller is majority owned by luxury lingerie manufacturer Van de Velde. The Belgian manufacturer counts PrimaDonna, Marie Jo and Andres Sarda amongst its collections. Since the acquisition in 2011, the retailer has experienced international expansion throughout Europe and Asia. There are now over 30 Rigby & Peller stores in prime locations.
Unlike Journelle, Rigby & Peller offer a bespoke lingerie service exclusively to clients who are looking for a flattering fit and shape. Operating from their Knightsbridge boutique, their made-to-measure service sees a team of experienced fitters and seamstresses working together to create completely bespoke garments made from only the finest materials including silk, satin and lace. This is an excellent service to ensure you’re perfectly wearing your one-of-a-kind pieces to flatter your figure.
4. Ann Summers
Ann Summers is another excellent alternative to Journelle. This well-established lingerie brand stands for sexual liberation, experimentation and mind-blowing satisfaction. They continue to provide the nation with must-have lingerie and the latest in sex-toy innovation. Ann Summers have lingerie for who you want to be today. Explore and embrace your sexuality with their gorgeous bras, knickers and hosiery, plus sexy babydolls, corsets and bodies. With their collections of women’s underwear ranging from sexy lace sets for daily wear to unique bust-boosting solutions, you can find styles and colours to flatter every figure. Plus, build a lingerie drawer you’re proud of.
Ann Summers is a great alternative to Journelle because they take high risks with their lingerie styles. Plus, they’re mainly made for special occasions and not for everyday wear. This makes them more out-there and innovation by comparison. Also, you can purchase fancy dress costumes from them, whereas Journelle don’t offer this option. Sassy schoolgirls, naughty nurses and tempting maids and just a few examples of their fearless fancy dress collection. Their sexy costumes and adult fancy dress are perfect for transitioning from Halloween hottie to sex dress up in the bedroom. Let fantasy become a reality.
Finally, Ann Summers girls look fierce no matter what, even when they’re dressed down and chilling out. They offer a large range of sexy nightwear and comfortable loungewear for the most seductive ways to stay on top. From dressing gowns, luxurious nightwear, erotic sets, bodies, chemises, cami sets and sexy pyjamas, they have everything you need.
Would You Buy Anything from Journelle?
We hope you enjoyed reading about Journelle and what makes it such a successful lingerie brand. With so many products, accessories and sets on offer, there are so many reasons to stock up your lingerie drawer with them. Alternatively, the above lingerie brands are also great to try out new styles and designs.
Would you buy anything from Journelle? Let us know your thoughts and feedback in the comments to keep this conversation going. Alternatively, share some of your favourite lingerie brands to inspire others.
Related Article: The Best Lingerie Pieces for a Confidence Boost Right Now