The Lux Authority

Diane von Furstenberg should understand the ‘dress made for a princess’ better than anyone. After all, the Belgian-born American designer is one herself. As a young woman, she married into the German House of Furstenberg. Her divorce did not mean the end of her claim to fame. She built a global luxury brand with 45 […]

No one buys the best luxury SUV because it slips undetected through the morning traffic or because it’s an easy-peasy park on an impossibly narrow and downhill French street. On the contrary, the SUV scores higher on off-roadiness than anywhere else. However, you’re buying the whole package, comfort and style included. Sometimes, even the best […]

We indulge our pets with luxury that we sometimes deny even for ourselves. However, nothing beats an Instagram-worthy photo of a puppy ruling like a monarchical furball over the wide territory of your living room. From the heights of the most glorious elevated dog bed on the market, your best friend will feel like a […]

When Rent the Runway first emerged as a luxury concept, women were the only ones able to partake of the experience of wearing designer dresses without buying them. Initially launched in 2009 as a purely e-commerce business, the company was the first of its sort and later busted the walls of uptown brick-and-mortar locations in […]

Porsche has managed to build a brand identity hard to equal in terms of speed and style. Economies may burst a tire or two into the potholes on the road, and Porsche cars will still sell like hot bread. Their consistent high sales are due, to some extent, to the company’s many cultural ramifications into […]

Fall of 2016. Rachel Zoe clothing offerings have revitalized the luxury brand. Critics, with Vogue in the avantgarde, chanted unanimously that the mega-stylist has finally forsaken her label’s recent ‘step-and-repeat quality’. Rachel Zoe is a brand specializing in mostly diaphanous silks or slender laced silhouettes. Our next picks will show how her new collections tap […]

Ralph Lauren is the ultimate décor designer of layered warmth and comfort-rich abode. Devotees of the high-end brand can outfit their homes – from bathroom rugs to complete Ralph Lauren bedding collections – in a style reminiscent of grander times. Forget the minimalist touches of the middle-class oriented Swedish mogul brand Ikea. Instead, turn an […]

It seems we all want to smell like Kate Moss. The supermodel is not only the favorite incarnation for the ethereal world of high-end perfumes, from Calvin Klein Obsession to Coco Mademoiselle and Charlotte Tilbury. Kate Moss perfume is in itself a brand worth more than a whiff. The British beauty has signed 10 fragrances […]

Mapping the customer’s path online is the key to a successful business. BCG, Boston Consulting Group, a renowned management consulting firm, recently released a report called Digital or Die: The Choice for Luxury Brands, warning luxury brands that their future prospects at survival look grim unless they learn how to master the omnichannel customer experience. […]