If you've been inside of a shopping mall in the past 25 years, you probably know about Victoria's Secret.
The international corporation has grown to include fashion shows, catalogs and a host of smaller brands. But what made a humble lingerie shop such a powerhouse in the industry? Victoria's Secret is no longer a secret.
Keep reading and we'll explore the ups and downs of Victoria's Secret. Whether you're a woman who loves the styles or a guy buying them for someone else, it's an obvious choice. Not only can you count on a wide selection, you're probably just a few miles from the nearest store. And no matter where you are, the entire product line is as close as your smartphone or computer.
If you already love the brand or you just want to learn more about it, we'll give you all the info you need. All you'll need is an idea of what you're looking for in lingerie, underwear, pajamas, fragrances and much more. Chances are, your local Victoria's Secret has it all in stock right now.
A Little About Victoria's Secret
More than 40 years since the first store opened, it's safe to say the secret is out. But do you really know the story behind one of America's favorite brands? We'll let you in on everything you need to know to be a well informed shopper. Even if you've been shopping at Victoria's Secret since the beginning, there are probably some details you missed.
Background About the Brand
More than 40 years ago, the founder of this iconic brand was simply looking for a practical solution. He wanted to be able to purchase skivvies for his wife without any of the embarrassment or confusion. So he founded Victoria's Secret with a mission that might seem foreign to today's shoppers.
The brand dates back to 1977, when Roy Raymond envisioned a way for men to easily buy lingerie for women. Of course, these days women make up the lion's share of the company's clientele. That is in large part due to new leadership in recent decades. But Raymond even came up with the name as a way to make men feel a bit less conspicuous.
Historical reports indicate the name Victoria was an effort to give shoppers a vision of the Victorian era. And the decor in those early stores even reflected that more conservative and upscale period. The "secret" part of the name was reportedly meant to evoke a more playful side under the surface. From the first location in a California mall, men were often the target of the products and marketing.
As the company matured, however, comfortable and sexy styles geared toward women became the norm. And newer brands like Pink provide a wider range of products to cover customers of all tastes.
Why Should You Consider This Brand?
There are lots of places women can find sexy and stylish underwear. Men have more access than ever before to more discreet ways to shop than ever before. So why do customers keep flocking to Victoria's Secret locations?
For starters, we think this brand is worth consideration because of its long history and dedication to quality. Design and production are top notch, aided by decades of trial and effort. But it is certainly not the only name in the industry with a record of great service and style.
Perhaps the biggest draw Victoria's Secret has to offer, then, is convenience. With a wide network of brick and mortar stores, you can find a shop in many malls and shopping centers. Plus, the company has been operating a user friendly website for more than 20 years. That gives it one of the strongest histories of service -- online and off -- among any lingerie brand.
Who Do These Products Work Best For?
Women pick certain styles of underwear, bras and lingerie for their own person reasons. A lot of it has to do with style, comfort and quality. Victoria's Secret understands that and aims to meet as many demands as possible.
For that reason, you can shop in a store on online and have confidence that you'll make a good choice. Get some help making a selection if you need it. And if you already know what you're looking for, easily navigate the aisles or the site to suit your style.
Features & Benefits of Victoria's Secret
There's a lot to love about this brand. But don't take our word for it. A combination of key details has allowed this company to flourish. Keep reading to find out what makes Victoria's Secret tick.
1. Product Offerings
You probably already know you can find sexy lingerie, bras and underwear at any Victoria's Secret shop. There's a good chance you've seen the more casual offerings from the Pink line of products. But are you aware of everything this store has to offer?
There's a line of sportswear for active women. Find stylish sports bras, leggings and yoga pants for all types of uses. The brand also provides a wide range of tops, including crop tops, T shirts, tank tops and sweatshirts. Sporty and sexy outerwear options include dresses and unique bodysuits for women of all sizes.
And if you like to lounge around, you're in luck. Victoria's secret has a wide range of sleepwear including robes, slippers and pajamas. Plus, a huge selection of beauty products and accessories round out the catalog of products. Get lotion, makeup, handbags and jewelry -- all made to the same high corporate standards.
2. Size Range
This company has been a leader in offering inclusive sizes to meet the needs of almost any customer. Perhaps we should start with bras, because that's where you'll find a large range of sizes.
You can shop traditionally by chest and cup measurements. And there are also simpler options ranging from extra small to extra large. That commitment to providing as many sizes as possible extends to other products.
Whether you're shopping for anything from pajamas to hats, you'll be sure to find your perfect fit. And even though accessories like makeup and lotion aren't sized, they are personalized. Get the perfect scent, shade or style to meet your desires and needs. You can probably find your perfect fit at Victoria's Secret, no matter what is on your shopping list.
As with anything worth buying, you get what you pay for when shopping for lingerie. And everything in the Victoria's Secret line of products is priced fairly. Loyal customers know they'll be able to find sales allowing them to stock up on some of their favorites.
But anytime you enter a store or shop online, you'll find reasonable prices. More importantly, the high quality products won't leave you feeling like you spent too much.
4. Store Locations
There are currently 1,170 Victoria's Secret locations around the world. And its products are sold in hundreds more. Based on early business models, most of these stores are in malls and other shopping destinations.
Plus, the company has a huge presence online. The company's site offers a full range of products available for delivery any time of the day or night. Shop for underwear in your underwear if that's what makes you happy. You'll always know you're getting the best prices and a reliably comfortable fit. Get easy access to great sales and all available deals whether you're shopping in a store or on the site.
Shipping is easy and hassle free when you're shopping for Victoria's Secret online. Don't worry about high costs associated with having your products delivered. No matter what you purchase, the shipping costs are reasonable and proportional.
Of course, if you're going to place a larger order, you could qualify for free shipping offers. Check online for easy access to promotions that could save you a bundle. Best of all, everything arrives safely and securely. Unique and attractive packaging immediately sends the message that something special is inside.
What Women Have to Say About Victoria's Secret
A lingerie brand is only as good as the women who wear it. So it stands to reason that Victoria's Secret has pleased plenty of ladies throughout its history. But no company can please every customer. So we've taken a close look at reviews of this company to bring you the pros and cons we found. Here are a few comments we saw during our research.
There's plenty to recommend about this long lasting company. But maybe you prefer something a little more exclusive. Perhaps you want the finest quality available. Whatever you're looking for in a lingerie brand, there's probably a company out there to provide it. And we've collected a few other crowd favorites for your consideration.
We're confident that there's a company somewhere on our list offering exactly what you desire. Keep reading for some great options we think give Victoria's Secret some stiff competition.
Alternative Lingerie Brands to Consider
Each company markets to a particular customer base. And the best ones know their target market and are able to expertly serve their clients. Here are three that do exactly that.
Here's an Italian brand with a wide range of products for women -- and men. Find the bras, panties and lingerie you'd expect to find, all made with style and substance in mind. Then find products like boxer, briefs, socks and swimsuits for the fashionable guy. Nightwear and other specialties are available for all types of shoppers. And you can even browse a selection of unique garters and sexy bridal accessories.
Maybe you want something a bit more risque. If that's the case, Bluebella probably has just what you seek. With a collection of truly steamy lingerie and underwear options, it stands out from the pack. But there are also tamer options for those who just want some fashionable skivvies or sleepwear. Swimsuits and other accessories round out a really sexy lineup of products by this groundbreaking brand.
Cosabella is a popular brand in Hollywood and beyond. And there's a good reason so many loyal customers keep flocking back for more. High quality and high fashion combine to make this a well rounded lineup of products. Find specialty intimate wear and a wide selection of lingerie sure to match whatever style you seek.
Victoria's Secret has remained one of the most recognizable lingerie brands around for decades.
And that kind of staying power takes a special kind of company. We hope our guide to this unique brand had helped you navigate through all it has to offer.
If so, share it with the women in your life -- and the men who love them. And leave us a comment below if you have any final thoughts or questions.
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